KENNETH COLE REACTION CAMPAIGN

BLACK LIQUID REACTION

A black formless substance envelops the flawless golden surface. For this picture, I have used nearly 100 different shots of different liquids. Kenneth Cole REACTION Men’s Quartz Metal and Stainless Steel Casual Watch, Color: Gold-Toned (Model: RKC0217003)

BLACK LIQUID REACTION

A black formless substance envelops the flawless golden surface. For this picture, I have used nearly 100 different shots of different liquids. Kenneth Cole REACTION Men’s Quartz Metal and Stainless Steel Casual Watch, Color: Gold-Toned (Model: RKC0217003)

EXPLOSION

In the luxury watch and jewelry industry, it is extremely important to use technically flawless and high-quality retouching. In this campaign image, the challenge was to show a striking movement, without putting the clock in the background. Men’s Kenneth Cole Reaction Chronograph Black Steel Watch (Model: 10031949)

EXPLOSION

In the luxury watch and jewelry industry, it is extremely important to use technically flawless and high-quality retouching. In this campaign image, the challenge was to show a striking movement, without putting the clock in the background. Men’s Kenneth Cole Reaction Chronograph Black Steel Watch (Model: 10031949)

MAGMA CHAMBER

As long as the lava is hot, it is soft and malleable. On the surface, the lava slowly cools and becomes firm. After that, it can look very different, depending on where and how it has flown out of the earth. In this reaction, the liquid lava flows around the clock and thus preserves its shape.

MAGMA CHAMBER

As long as the lava is hot, it is soft and malleable. On the surface, the lava slowly cools and becomes firm. After that, it can look very different, depending on where and how it has flown out of the earth. In this reaction, the liquid lava flows around the clock and thus preserves its shape.

FROZEN

Frozen clock peeking out through ice. Striking style, detailed stages with different ice photo shoots.Men’s Kenneth Cole Reaction Chronograph Black Steel Watch (Model: 10031949)

FROZEN

Frozen clock peeking out through ice. Striking style, detailed stages with different ice photo shoots.Men’s Kenneth Cole Reaction Chronograph Black Steel Watch (Model: 10031949)

ELECTRONIC / DIGITAL

The veins of our Modern Age are cables and boards through which flow the power and information that creates virtual worlds. Kenneth Cole Reaction Men’s Digital White Silicone Strap Watch. (Model: 10031946 037)

ELECTRONIC / DIGITAL

The veins of our Modern Age are cables and boards through which flow the power and information that creates virtual worlds. Kenneth Cole Reaction Men’s Digital White Silicone Strap Watch. (Model: 10031946 037)

KENNETH COLE #REACTION CAMPAIGN - BASELWORLD PRESENTATION

For the presentation of the new #REACTION campaign by Kenneth Cole at Baselworld, I’ve teamed up with the brands Art Directors, where we created the concept.

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